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BLOGG Harrij Schmeitz



Once again our industry is gathering in the wonderful city of Berlin for the 2018 edition of Fruit Logistica. Around 75000 people in 3000 booths from 84 countries meet in something that is maybe one of the oldest ways of communication: a trade show floor. No e-mail, skype or by social media but just saying “hello” and “how do you do”. Always a great opportunity to get inspired. 

I am looking forward to see what the changes are in our industry. And of course how technological innovation is disrupting the fruit & vegetable industry. It’s not a question of IF but of WHEN. There’s already a lot going on right now: the investment in an apple picking robot of 10 million dollars, the first sensing robot Plantalyzer, personalised nutrition etcetera etcetera. 

Me and my colleagues of the Fresh Produce Center look forward to seeing you at our booth in Hall 3.2 next to B17. Or at my session at the Logistic Hub on Friday Morning at 11.00h about the role of future technologies.

And if I don’t manage to see you this year, maybe I’ll meet you at the next edition of Smart Horticulture Asia in September. Preparations are in currently in full swing.    

Harrij Schmeitz